Matthew Jones

Matthew Jones is a high-performance sports nutrition practitioner with extensive experience across elite football and professional sport, now working at federation and club level while also supporting teams in the NBA. He is currently Head of Nutrition at the UAE Football Association (October 2023–present), based in Abu Dhabi, where he leads national-team and federation nutrition strategy in a high-performance environment. Alongside this role, he serves as a Sports Nutrition Consultant for the Boston Celtics (August 2023–present), contributing part-time support within an NBA performance programme, and continues to develop applied education and content through Reverse Tech as “Nutrition Nerd” (October 2021–present).

Before moving to the UAE FA, Jones worked in the Premier League as Sports Nutritionist at West Ham United FC(June 2019–October 2023), supporting first-team performance and day-to-day fuelling, recovery, and body composition strategies. During this period he also consulted with Chelsea FC Women (July 2019–August 2022), providing targeted support aligned to the demands of the women’s professional game. Earlier in his career he spent almost five years with Brentford FC as Sports Nutritionist (January 2017–October 2021), and began building his first-team and academy expertise as a Consultant at Stoke City FC (June 2014–January 2017).

His international tournament experience includes working with the Saudi Arabian Football Federation as Head of Sports Nutrition (May 2016–July 2018), supporting preparation for major competitions including the FIFA World Cup 2018 and the FIFA U-20 World Cup 2017. He has also worked in the US collegiate system as Director of Sports Nutrition at the University of Oregon (July 2016–August 2018), and provided consultancy to the Scottish Football Association (June 2021–December 2023), supporting national performance programmes.

Matthew Jones’ academic background includes study at the University of Chester. He speaks English, and his content focus is soccer-specific nutrition and the applied role of the nutritionist, with an emphasis on building practical systems for fuelling, recovery, and performance across training weeks, travel schedules, and competition blocks in elite football.